What You’ll Learn

This seminar will explain the key elements to designing your B2B digital content campaigns to attract new customers and increase customer loyalty by being both user friendly as well as search engine optimized!

Attendees will learn:

• How to format your website text and select fonts for optimal readability?
• How do you design content funnels on your website to best convert new customers?
• How to leverage your content to tell your brand’s story on your website and social media to drive measurable results?

Course Outline:

Section #1 – Intro to Content Design

It’s important to understand why you need to learn content design and what the basic components of a website or social media message layout are.

Section #2 – Designing for Robots

Search engines and user accessibility tools view web pages and digital content through an entirely different lens than your customers.  

Section #3 – Design for Customers

Your website has less than 7 seconds to catch a new visitor’s attention or you’ve already lost them back to whatever social media or search engine they came from. We’re going to cover design tactics that emotionally and intellectually engage with your customers, fast!

Section #4 – Design for Publishing Your Content

You’ll learn about content delivery networks (CDNs) and how to leverage digital tools to automate your content delivery to the right channels. We include both human and search engine tactics and strategies in this section.

Section #5 – Executing for Your Project

You’ll finish the workshop with an action plan in hand to take back to the office and execute on everything you’ve learned today for your own website and digital content marketing.

Your Agenda

5:45PM – Doors Open

6:00PM – Class Begins

6:15PM – Section #1

6:30PM – Section #2

6:45PM – Section #3

7:00PM – Break

7:15PM – Section #4

7:30PM – Section #5

7:45PM – Questions and Answers

8:00PM – Wrap-Up

Sarah M Worthy, CEO and Founder at Door Space Inc.

Entrepreneur with 15+ years in Internet and E-Commerce design, development and strategic execution.

Sarah specializes in building B2B Platform brands by leveraging digital technologies including APIs, Cloud and Open Source software, and common sense problem solving skills. She’s developed and executed successful B2B and B2C content marketing strategies. Sarah has a passion for teaching people how to use technology to do great things in business and nonprofit industries.

Connect with Sarah on LinkedIn.

Coming Soon. Email training@doorspaceinc.omc for more details.