content-marketing-bootcamp

Description

What You’ll Learn

This seminar will explain the key elements to managing your B2B content marketing campaigns to attract new customers and increase customer loyalty.

Attendees will learn:

How to determine what content you need?
How do you manage and organize your content on your website?
How to tell your brand’s story on your website and social media to drive measurable results?

Course Outline:

Session #1 – Identify Your Audience

It’s important to understand how to identify your target audience and research and learn their key problems and needs. Once you know what your audience needs, you can begin to create content that’s valuable and engaging around your customers’ top of mind issues.

Session #2 – Set Measurable Goals

The core of a content marketing strategy are the KPIs (key performance indicators). Your KPIs are determined by your campaign goals. This course makes sure you get the goals right and we help you set up an analytics framework to measure and report on your content marketing outcomes.

Session #3 – Craft Your Unique Message

Knowing what to say every day in a way that’s fresh and interesting is one of the biggest challenges facing content marketers. We show you how to write and curate engaging and effective content for your target audience that gets conversions.

Session #4 – Publish Your Content

You want to maximize the chances your target audience will see your message. You’ll learn about content delivery networks (CDNs) and how to leverage digital tools to automate your content delivery to the right channels. We include both human and search engine tactics and strategies in this section.

Session #5 – Iterate and Improve

Your job is never done, and we show you how to avoid burnout and impress your boss while managing your Brand’s never-ending storytelling. You’ll finish the day with an action plan in hand to take back to the office and execute on everything you’ve learned today.

Your Agenda

9:15am – Classroom Doors Open
9:30am – Registration & Breakfast
10:15am – Start Your Brain
10:30-11:15am – Session #1 – Identify Your Audience
11:30-12:15am – Session #2 – Set Measurable Goals
12:30am-1:30pm – Lunch and Games
1:30-2:15pm – Session #3 – Craft Your Unique Message
2:30-3:15pm – Session #4 – Publish Your Content
3:15-3:30pm – Break
3:30pm-4:45pm – Session #5 – Iterate and Improve
4:45pm-5:30pm – Wrap-Up

sarahmworthy_tedx Sarah M Worthy, CEO and Founder at Door Space Inc.

Entrepreneur with 15+ years in Internet and E-Commerce design, development and strategic execution.

Sarah specializes in building B2B Platform brands by leveraging digital technologies including APIs, Cloud and Open Source software, and common sense problem solving skills. She’s developed and executed successful B2B and B2C content marketing strategies. Sarah has a passion for teaching people how to use technology to do great things in business and nonprofit industries.

Connect with Sarah on LinkedIn.

Space is Limited in These Small Group Bootcamps

[themify_button style=”large embossed” color=”#ed1e24″ link=”https://www.doorspaceinc.com/product/content-marketing-bootcamp/” text=”#fff” ]Register Today[/themify_button]

KPIs and Analytics Dashboards

Media & Content Management

Social Media Networking

Visitor & Customer Management

[themify_button style=”large embossed” color=”#ed1e24″ link=”https://www.doorspaceinc.com/product/content-marketing-bootcamp/” text=”#fff” ]Register Today[/themify_button]

SEO & Marketing

Workflow and Tasks

Be Prepared to Work – This Isn’t an “Inspirational” Class

Get Started on the Right Track with Content Marketing

This bootcamp will teach you the key elements to managing your Content Marketing Campaigns to attract new customers and increase online sales efforts. You’ll leave with practical tools and ideas you can execute on immediately including this next year’s main marketing goals and the steps your team will take to achieve them.